Copywriting Catastrophe: 3 All Too Common Call To Action Missteps (Are You Making All 3?) When trying to maximize the quantity of response, copywriters make some very common mistakes. You…

Copywriting Ideas for Your Sales Letter For a lot of people, the idea of writing copy for their sales letter fills them with dread. They then either make a half…

Copywriting Cannon: How to Create Space Ads That Sell (And Boost Your Response Rates) Being able to get customers to take action from a 1 page ad or less is…

3 Ways To Get Prospect’s Noes Out Of Your Copy Do you like being sold to? Chances are your answer is no. No one enjoys being “sold” to, but most…

Freelance Writing on the Poverty Line The struggle that newbie freelance writers face to make a living. The impact that Third World writers are having, and the influence of unscrupulous…

Finding Your Perfect Copywriter Copywriters come in all shapes and sizes with different expertise. Your business needs one if it’s to make an impact, the trick is finding the right…

Writing As A Full-Time Job The biggest misconception about making money as a freelance writer is that you must have a BA/BS in English to be successful. Of course, a…

Why Simple Language Sells How many times have you been baffled by a piece of marketing because it wasn’t written in plain English? Big, complex words and marketing-speak will result…

Writing Headlines That Get Massive Attention and Convert Browsers Into Buyers How important is a headline? Very important as without a winning one, no one will read your content. Here…

One Question That Can Double Your Profits Got a cool marketing lesson for you today that could double your revenue in 2016? You see, there is something that separates the…

How Long Is Long Enough? Goldilocks could describe the perfect copy length. It’s not too long. It’s not too short. It’s just right. This article explains why. The Top Copywriting…

How to Communicate Effectively With Corporate Clients The language you use on your website will say a lot about your company. This article looks at why you should use simple…

Don’t Lose a Potential Client Due to Grammatical Errors Spelling counts. And so does grammar. Before you send your copy out onto the Internet or in the mail, proofread, proofread,…

Indemnification and Hold Harmless: Know What You’re Signing If you do any kind of freelance copywriting in order to keep the lights on and the rent paid you have probably…

How To Get Work As A Freelance Writer Where are some places to look for freelance writing jobs? Here are some easy steps to get started as an online writer….

A Copywriter’s Guide To Being A Great Client A lot has been written about being a great copywriter or art director. But what does it take to be a great…

Ensuring Your Content Is Engaging, Relevant and Fresh Are you, like most Marketing professionals, in amongst the storm of creating content to help promote your brand and organisation, yet struggling…

Evidence That Your Content Is Generating Money In a professional context, even though you own your own business because you believe in what you are selling, it doesn’t mean that…

Creating Trustworthy Content One of the biggest problems facing online businesses is how to create content that will reassure potential customers they are genuine and not going to rip them…

Content Experience Design – Transformative Marketing Writing Through perception and articulation we experience and through experience, we transform. The words and headers are just vehicles for delivering that experience. The…

A Secret Highly Effective Copywriting “Technique” That Is Seldom Ever Talked About You practically never hear any of the self proclaimed copywriting experts talk about what I’m about to mention……

How To Build A Better Business With Daily Emails Daily emails are emails sent daily, like you are talking to a friend or loved one. And wouldn’t you want to…

Pet Supplement Marketing: How to Stand Out From the Crowd One powerful strategy can make your products really stand out from a crowded pet supplement market. And few companies are…