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The Copywriter As a Castaway: 4 Pillars of Copywriting

A person stranded on an island who tries to spell the word HELP in humongous letters made of rocks, twigs or fire is taking a shot at true-blue copywriting. Nope. It’s neither about the feeling of desperation nor the envy-inspiring ability to eke out a living while vacationing in a beach resort. Certainly, some topnotch copywriters earn six-digit salaries while doing their work on fabulous islands, while others do yell for help every darned day. But neither is exactly the point.

5 Tips for Creating Compelling Copy

This article highlights 5 top tips for creating compelling copy that will enable your website to create the right impression through text. It emphasises a number of points to promote your services effectively, whilst leaving a lasting impression upon the reader.

What Kind Of Copywriter Are You?

Whether you work freelance or for an agency, there are several different guises that we copywriters come in. Business to consumer (b-to-c) copywriter This kind of copywriter is the type you’d see in movies, the wild and wacky guy (invariably it is a guy) coming up with crazy ideas while living a generally dissolute kind of life.

Copywriting: Tell a Story and Sell More!

If you’ve ever wondered why so many sales letters (and webinars for that matter) seem to spend more time telling you about the person’s background than the actual product, there’s a good reason. They’re telling a story. And we’ve been trained since the first time we watched television that stories are just that – stories.

Copywriting Cannon: What Can We Learn About Copywriting From Watching Infomercials?

It costs $100,000 to write, shoot and buy media to test an infomercial. They are expensive to get right and even more expensive to get wrong. For that reason some of the best copywriters in the world work on infomercials. This article shows you a key lesson you can take away from their copywriting.

Copywriting Cannon: I Guarantee! (3 Tips For Using Guarantees To Boost Response Rates)

If you are selling anything and I mean anything, you should look at how you use a guarantee in order to boost sales. This article shares 3 tips to boosting response with guarantees.

5 Tips to Hiring a Travel Copywriter

Is your content addressing the need of your ideal clients or are you still stuck with not knowing how to create content? Here are five tips to hiring a travel copywriter.

5 Copywriting Tips for Beginners

Most beginners find copywriting a daunting task. Then they find out how much professional copywriters charge and decide that they’d better learn at least the basics of the craft otherwise they won’t have a bank balance left. These tips will help you improve your copywriting skills.

Copywriting and the 80/20 Rule: How the Pareto Principle Can Help You

You’ve maybe heard of the Pareto Principle, often called the 80/20 Rule. What it says is that roughly 80% of your results will come from around 20% of your efforts. So if you’re feeling lazy or want to maximise your results.

Blah, Blahg, BLOG!

The world of business engagement is constantly changing. Consumers long for a connection and seek businesses out in their pursuit to learn more. Blogging has become a highly effective means of interfacing with our audience. It’s current. It’s immediate. It’s informative and connective by nature. It’s an absolute in the branding process-reinforcing the message, the product, the name, the activity and the engagement.

10 Quick Copywriting Tips for the Beginner

If you’re just starting as a copywriter it pays to keep in mind a few basic ideas to keep you on the right track. Here are ten quick tips to make sure that your copy is the best you can do.