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How To Become a Truly Great DRM Copywriter

Your sales copy is the lifeblood of your business, drawing people in and encouraging them to buy your products and services. So it pays to learn how to be a better direct response copywriter — or at least to learn to recognize good copywriting when you see it.

Five Steps to Writing an Effective Call-To-Action

The reason you spend so much time on headlines, subheadlines, and body copy is to ultimately convince your prospect to take a specific action, right? Whether you want him to sign up for a newsletter, become a subscriber, request more information, accept a free trial, download a demo, or buy a product..

Copywriting For The Rest Of Us: 7 Rules You Cannot Ignore

Copywriting is the secret ninja training that helps salesmen literally make a killing. But it needn’t be difficult to understand how to increase your sales with simple copywriting techniques. Read on to start your black belt journey.

Don’t Let Your Content Sit Stagnant Or You’ll Lose Customers

How many times have you gone to a website and the content is always the same? It looks like they created the site and then just left it alone for months or even years. Even their blog doesn’t get updated more than once every few months. Writing services are not only a way to make your website engaging, but you can contract a copywriter to write and post regular blogs and articles on your site. In the world of online business, content is king and professional writing services can make sure you keep the crown.

Copywriting Cannon: 3 Rules For A Great Offer (Simple Response Boosting Secrets)

After getting your market right, the next most important aspect for success is a great offer. This article talks about 3 rules to live by for constructing great offers.

3 Vital Marketing Lessons From The Wizard of Oz

When your audience is in search of its Why, you need to understand what you have to offer or your sales letter will fail before it can get off the ground. Understanding how to leverage a simple concept from the movie “The Wizard Of Oz” can help create a strong personal bond between you and your readers, that will propel your sales further than you can imagine.

How to Write Landing Pages for Healthcare Professionals

Constructing a website for healthcare professionals is a highly specialized area of writing that must conform to the scrutiny of the healthcare code and deter lawsuits from exaggerated or impossible outcomes. For example, a dentist cannot claim to provide the “best care” or the “most effective” cosmetic techniques of all the dentists in the country. As a chiropractor, you cannot promise “fast results” or that a chiropractor is the “best alternative to conventional medicine.” For professional healthcare landing pages, you have to be selective and choose your words wisely.

How to Create Effective Website Content That Will Drive Traffic and Make You Money

There is an old saying that states, “Content is King.” This is especially true for the internet. Effective website content drives the web, be it through links, users or search engines. The content you create and publish to your website, or any website, is the most effective means you have of driving traffic and converting visitors into paying customers. This article will explain how to do this effectively.

Copywriting Catastrophe: 5 Things You Never Want To Hear A Copywriter Say (Bet You’ve Heard One)

It can be frightening some of the things people say. Copywriters are no exception – I’ve compiled a list of 5 things you will never want a copywriter you’ve hired to say.

Writing Web Copy That Is Age Appropriate

This article looks at the ways in which teenagers interact with online copy, especially on e-commerce sites where they spend an equal amount of time as adults. Web owners and copywriters need to be aware of the online habits of this particular age group so that they can offer content that will attract this large group of internet users.

Should You Hire a Freelance Copywriter or a Staff Copywriter?

There is no question about the value of professional copywriting services. Whether you write yourself, hire a staff writer or hire an independent copywriter, the quality of the copy that is produced will have a direct effect on your sales, influence and bottom line. This article will explore the pros and cons of hiring a full-time staff writer vs. a freelance copywriter.