Scaling Up Your Content With AI – Lesson 4: How We Measure Quality and Originality

Indemnification and Hold Harmless: Know What You’re Signing

If you do any kind of freelance copywriting in order to keep the lights on and the rent paid you have probably signed your fair share of contracts with clients. And if your client hasn’t asked you to sign their contract you should have your own that covers your rights and liabilities.

Writing That Sells: What A Great Headline Needs, Part 2 Of 10

Headlines have to accurately convey the content of a written piece while stirring up interest, without giving everything away. This article breaks down four of the most vital aspects of an effective headline. I also provide a few examples so you know how to differentiate between bad or good and better.

Writing That Sells: Why A Call To Action Is The Most Important Piece, Part 1 Of 10

There is one most essential aspect of all copywriting. This one small (but critical) piece is the true difference between your reader getting up and doing something, or just closing the laptop/book/tablet and walking away. This article breaks down this essential piece.

Aristotle’s Guide for Easy Storytelling

Let me tell you a story… We as a species have been telling each other stories ever since the beginning of time.

4 Mistakes to Avoid When Hiring a Copywriter

When you’re searching for an experienced copywriter to craft the copy on your website, marketing materials or other communications, there are tons of pitfalls that even the savviest business owners often make. But here’s a list of the most common ones so you don’t have to: Paying too little. You have already heard the expression “you get what you pay for.”

Your Copy Doesn’t Have to Pop & Sizzle

Many trainings on email marketing, copywriting or persuasion promise to teach you how to write emails, copy or marketing materials that “pop, sizzle and whistle.” Sounds good on paper – who doesn’t want some attention? But wait.

5 Examples of Effective Landing Page Copy and The Lessons They Reveal

Getting your ‘Landing Page’ copy just right can be a tedious process of trial and error. However, understanding a few simple principles can help make the writing process that little bit easier. Following the lead of 5 great landing pages, let’s examine the powerful copywriting lessons they each reveal.

How Rhymed Content Converts Visitors to Customers

When you’re struggling to find a powerful and original way to catch your readers’ attention, try the magic of rhyming lines. Rhymes are fun to read, and easy to understand. Yes, they can be fun, but they can also be memorable. The human mind has the capacity to quickly and effortlessly absorb the meaning of a rhyme.

The 5 Truths About Commercial Copywriting

The path between a great idea and a great broadcast ready commercial is paved with excellent copywriting. Unfortunately, often times and at no fault of the copywriter, the message gets obscured because of the too-many-cooks principle. Discover the 5 truths about commercial copywriting and start creating amazing commercials that connect with your audience.

What You Can Learn From Reader’s Digest and Cosmopolitan Magazine About “Killer” Copywriting

Do you know where you can get the hottest, most up-to-date, most effective market research for your business or service? You can even get it for free! Read on to find out!

How To Write Powerful Attention Grabbing Headlines

When you are creating a title it is necessary to be careful that it did not deceive or mislead your readers and does not give information that does not exist in the content of your article. However, this does not mean that the headline should be generic and unattractive. Here are some tips on how to write a good headline.