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The Ultimate Guide To Writing Great Sales Letter Headlines

If you want to write great sales letter headlines that stop your ideal prospects dead in their tracks, so they read the rest of your copy and ultimately buy from you, then this post will be one of the most important things you ever read. Right, what’s the most important part of any sales letter? The bullets?

Direct Response Copywriting Tips From The Dating World

This article will show you how you can improve your copywriting with a lesson from the dating world. See, when it comes to dating, looks do matter. Well, at least initially. And it’s the same with your sales copy. It’s no good writing a great sales letter (or any form of sales copy for that matter), if it looks unappealing for people to read. In other words, if it’s just one massive block of text. Here are some of the best, yet little-talked-about, copywriting tips going, including the two reasons why you should be using sub-headings in your sales copy.

Proven Copywriting Formula By “Auntie Aida”

This article explains the “AIDA” copywriting formula which has helped tons of copywriters sell thousands, millions, and even billions of dollars worth of products. Anyway, what the heck is AIDA? Its an acronym for: Attention; Interest; desire; action. So how does it relate to copywriting? Well, it’s the “journey” your copy has to take your prospect on. First, you have to grab their attention with your headline. Then you have to get them interested in reading the rest of your sales letter or other form of sales copy. Next, you have to make them desire your product and, specifically, the benefits they will get from your product. Finally, after you have caught their attention, got their interest, and made them burn with desire, you need to make them take action. If you follow the AIDA formula in your sales copy and other forms of direct response marketing, then your copy should start converting much better. Which, of course, means more sales for you.

A 3-Part Process to Simplify Your Content Marketing (and You’ll Know Exactly What to Write)

Content Marketing is not just a weekly writing exercise. You actually need to produce something that drives traffic and conversion. Sure, you gotta write about a topic that makes you tick.

Copywriting: Is It the New Kid in Town?

What you are about to witness can mold your lucrative creative mindset into becoming a rather dull and frustrating one! Definitely you are obsessed with creativity and don’t like it becoming something to be tampered with! Don’t allow me to go any further because what I am going to tell you might not fully match up with your hunger for creativity! PS: it is copied also!

Ghostwriting: Are The Wrong People Sharing Your Story?

Your team members may be experts at their specialties, but they’re probably not expert writers. That’s why it might sense to let them do what they do best, and bring in a ghostwriter to make them sound better. This article explains how the process works.

Briefing Your Copywriter – How to Get It Right

A professional copywriter will bring a new dimension to your business, but only if you brief them correctly. This article looks at the value of a well prepared copywriting brief.

4 Content Marketing “Balancing Acts” So You Can Have It All

If you want to use your content to reach a bigger audience, generate leads and convert clients, and you don’t want to sound like a formulaic slimy internet marketer…

9 Things Your Might Have Missed In Your Lead Magnet

Your lead magnet is not just a “check it off the list” kind of marketing activity. It’s an integral component in your inbound marketing process and content marketing strategy – and the creation of this content needs to be framed as such. When you create your lead magnet, you need to consider the context: The customer journey – what’s their level of knowledge on your topic of expertise or their awareness of the problem you solve for them?

Are You Copywriting Or Creating Content?

Before heading to the difference between both terms, you need to get the meaning of Copywriting and Content Marketing. Content marketing means creating and sharing free content to attract and convert visitors into the buyers.

Choosing The Best Freelance Copywriter

Most of the time, you may experience difficulties in keeping up with your business’ social media posts. You may also be planning to reach a larger consumer population but are struggling to develop savvy articles that can help draw the attention of your target market. There are a lot of things you may be facing in marketing your business, but in terms of creating quality content that can effectively communicate with your audience; a freelance copywriter is your best option.