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Pet Supplement Marketing: How to Stand Out From the Crowd

One powerful strategy can make your products really stand out from a crowded pet supplement market. And few companies are using it, in spite of market surveys pointing directly to its value. Indeed, it hits the sweetest of marketing sweet spots for the target audience – pet owners.

One Segment of the Probiotics Market Catapults Sales Faster Than All Others

Growth in the probiotics market over the past 5 years has hovered around 50%. One market segment has become a rising star behind this trend. It’s the weight management segment. Capturing this segment should be straightforward.

Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals

Blog posts are just for straightforward information content. Research by Harvard University professor, Dr. Gerald Zaltman, reveals that emotion-driven content is even better for driving sales.

The Nutraceutical Marketing Gold Rush – Or How To Find Happy Customers for Life

The well-known 80/20 rule works even better for nutraceutical companies. It’s more like 90/10. No, kidding. The mother lode of profits – 90%! – comes from the golden 10% of customers.

How to Turn Pets Into An Irresistibly Lovable Marketing Department

Pets are a ‘secret sauce’ for marketing. Unleashing their power for driving up revenue works regardless of whether you’re marketing pet products. It works no matter what you’re selling.

How to Hit Your Target Market Bullseye Every Time

According to a recent HubSpot review, one particular marketing strategy can boost your ROI by as much as 760%. Yet many supplement companies either don’t do it or they don’t do it very well. This article talks about a strategy I discovered for my own marketing plan. It also outlines how you can use it, too.

Stupid Things People Say To Sound Clever: The “It’s All In Your Head” Edition

Your ability capture attention and makes sales is directly correlated to the empathy, assurance, recognition, belief, desire and the urgent and deep sense of need you can create within your prospect. You do this hacking into their internal monologue, confirming their world view, or for advanced practitioners challenging them to change it.

Piste-Off With Poor Results?

Too many people are scared stiff of writing the wrong thing, or writing a boring email, or letting their personality shine through and being laughed at. So they never send the emails and make the sales their business needs to survive.

Why You Should Eat Dessert Before Dinner

Shiny object syndrome isn’t just limited to books, but eBooks, reports, courses, coaching, forums, widgets, plugins, apps, software. All these things sound great until you have to knuckle down and actually read them, learn them, or use them.

The Nugget

To write and create something readable, ask this question first: Is it important? Then everything else comes afterward, including creative license and even content itself. Indeed, the important and usable idea comes before everything else.

6 Vital Content Writing Basics!

Content writing is one of the most rewarding professions because you are the “creator” of your content! And, any creative process is fulfilling. Besides, it helps you increase your knowledge on different topics by giving you an opportunity to deep dive into them.