How to Use Tone of Voice – Jasper University




Content Experience Design – Transformative Marketing Writing

Through perception and articulation we experience and through experience, we transform. The words and headers are just vehicles for delivering that experience. The meat of every piece of content is that nebulous, intangible, yet oh-so-real Experience. So how to nail this experiential component? Let’s chew on it together:

How to Brief Your Copywriter

Whether you need a business marketing copywriter to help you with a brochure, a website, an advertorial, a sales email or a pay-per-click advertisement, it doesn’t matter, you always begin with a brief. But do you now how to brief your copywriter?

My Thoughts on Writing Ad Copy

Time has definitely proven that words have a huge, sometimes life changing effect on people. But I do have a bone or two to pick with some ad copy philosophy. First let me point out a regurgitated message that some marketers still to this day fail to see and that is people don’t fall for the same sales message that they did 30 or 20 or even 10 years ago.

4 Key Steps To Writing Content That Converts

Do your online products sell themselves? Do they entice your customers move past the “add to cart” button? Learn 4 key steps to creating product descriptions that convert.

Website Copywriting Strategy For the Intuitive Unicorn People

If you’re one of those unicorn people; if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order to “get it”… listen up. No website or marketing copy can do a better job than you interacting with your potential clients so they can experience the magic.

Penmanship and the Double-Edged Sword of Content Marketing

Paradoxically, there’s never been a better or worse time to ramp up your company’s marketing. The trouble is, even though there are now more opportunities than ever for you to engage with your clients and customers, those very same opportunities exist for all of your competitors too.

Is B2B Copywriting Different to B2C Copywriting?

Should you write differently when selling to consumers than if you were selling to a business? This is a question often asked, so our tame copywriter gives you a definitive answer.

Why Do Most Business Owners Suck At Writing Their Own Content?

Most business owners make these seven mistakes when writing web copy. They easily be avoided if the right thinking is in place. Agree, or disagree, at least they give a starting point for the confused business owner facing the terrors of a blank page.

Content Mills Are Not Always the Villains They Are Portrayed to Be

Content Mills get a lot of bad press from freelancer writers; but are they really the villains of the piece? This article takes a look at why Content Mills pay so little, but also at the vital start in the profession they provide for rookie writers.

The Copywriting

In the world of content writing, one can always hear copywriting being called the art and science of stringing words together. But why is it called so?

3 Copywriting Mistakes You’re Making Right Now

Copywriting isn’t that hard. But there are common mistakes everyone makes. Let’s take a look at the three most common copywriting mistakes and how to avoid them.