How Credits Work – Jasper University

Copywriting Ideas for Your Sales Letter

For a lot of people, the idea of writing copy for their sales letter fills them with dread. They then either make a half hearted job of the sales letter (always assuming that it’s not used as an excuse to procrastinate on the product launch) or hire in an expert to write the sales letter for them.

How to Make Money Online Tip Number 1 – Freelance Writing

There are so many ways for a person to make extra money in today’s digital world. This article will focus on a particularly profitable area – freelance copywriting.

Quality Content – The Key to a Successful Sale

It is not that difficult to build a website these days – the technology allows anyone to get advertising space in the World Wide Web, almost free of charge, and use it for promoting one’s own business. However, getting advertising space, online or offline, would hardly do without the content to put on it. How do you make your website profitable and capable of returning the investments?


“Promise, large promise, is the soul of an advertisement.” But how do you make a big promise in your advertising that is powerful enough to convince the consumer to buy your product instead of competing brands? One way is to develop a compelling USP, or Unique Selling Proposition.

Profitable Content Creation – How Mistakes Can Be Your Very Best Friend (Use Them)

Do you know how mistakes can be of great benefit to your content creation? The step-by-step strategies are found inside this article.

Does a Copywriter Need to Be an Expert on the Subject They Are Writing About?

This article examines the types of skills a copywriter should posses in order to produce good web copy. Being an expert in a particular field can sometimes hinder the writing process as the copywriter will not be able to approach the subject from the same angle as the client’s customers. A writer who understands the specifics of digital content and how people read on the web, can write effective copy without having expert knowledge of the subject.

Tone of Voice: Is the Innocent Revolution Good or Bad?

Is the backlash against innocent’s fun and frivolous copywriting style fair? What’s the alternative?


Over the years, many advertising writers have developed “copy formulas” for structuring ads, commercials, and sales letters. The best known of these formulas or motivating sequence is AIDA, which stands for Attention, Interest, Desire and Action.

How to Write a Headline That’ll Go Viral

The famous adman David Ogilvy who is known as the “Father of Advertising” had this to say about headlines: “Remember, you have only about five seconds to get your prospect’s attention. If you haven’t grabbed his interest by then, you’ll never get it.” The best headlines have three commonalities: They’re all urgent, useful, and unique.

A Copywriters Rant: Entrepreneurialism, Direct Marketing, Marketing And Advertising Awards

Where there is confusion there is opportunity. As a copywriter and direct marketing strategist there seems to be a great deal of confusion about what sort of marketing works best for businesses. This article clears the air once and for all about what to do with awards.

The Brief Encounter – Should a Copywriter Appeal to the Taste of the Client or Their Customer’s?

This article looks at how copywriters should approach the client brief. Some clients are very specific about what they want and sometimes do not consider the needs of their target audience. The copywriter looks at their products and services from the same angle as their customers so can offer valuable advice when it comes to choice of words and style of writing.