Documents – Jasper Essentials




2013 Trends That the SEO Copywriter Should Know

In order to remain relevant in the year 2013, marketers of websites need to keep abreast with the changes occurring in search engine ranking systems. Also, the variety of devices that are getting even more interconnected means that one has to be very well knowledgeable of the different interfaces involved.

Techniques That SEO Content Writers Use To Make Their Content Effective

If you have already started reading this article then either you are in desperate need of effective SEO content or you are an SEO content writer who is determined to write impressive content. No wonder with the increased demand for content writers, there are millions of people who have chosen content writing as their ideal career option and the number of SEO services is increasing manifolds.

Why You Should Always Trust Your Copywriter

If you hire a bricklayer or builder, would you tell them how they should do their job? If you were about to go under the knife, would you challenge your plastic surgeon? Probably not, so why when you hire a copywriter do you try and tell them how they should write? This article looks at why you hired a copywriter in the first place and why you should trust their judgement.

Copywriting Master Class: Influence The Psychology of Persuasion (Have You Mastered This Book?)

A master class in how to persuade and influence. Cialdini’s ‘Influence The Psychology of Persuasion’ is a master class for marketers of all walks of life. This article explains the my three key lessons from this book and how to use them in your marketing and copywriting.

Warning Signs Your Marketing (and Copy) Isn’t Right

There are three critical warning signs that your marketing aren’t right. This article reveals what those three warning signs are and how to spot them.

The Different Types Of Copy Writing Tasks

When you’re a freelance copywriter every day is different. You can be writing about different topics every day, such as cake decoration in the morning and then advanced business software in the afternoon. Variety is the spice of life, as they say. You could also be providing different types of copywriting too, which have their own styles of writing, structures and aims. Below you’ll find a summary

Copywriting: An Introduction To Sales Letter Basics – 10 Key Points

Sales letters are the written equivalent of a sales pitch. For those of you selling a product or service online your website must, in effect, be your salesperson. Understand the basic elements that make up an effective sales letter.

Top Tips for Persuasive Writing

Persuasive writing is an incredibly useful skill in business, and one that can help anyone to increase their salary or the success of their business ventures. The most obvious use of persuasive writing for business is of course for a sales script, and if you can make anything sound like it’s an amazing purchase and exactly what your customers need – well then you can sell an awful lot of products and make a lot of money. But at the same time persuasive writing can be useful in a range of other situations.

The Copywriter’s No 1 Secret Revealed!

No matter what business you’re in, if you’re writing blog posts, emails, or internal newsletters then you are also a copywriter and probably a marketer too. Copywriters spend most of their time either reading about writing copy or they’re writing copy. In fact the really good ones are obsessed. But you don’t have to be obsessed with copywriting in order to impress your readers and establish yourself as an authority in your field.

Tips to Aid You to Develop Awesome Content

Content for Article Writing on the Web – Content for articles comes more easily for some people than it does for others. When a writer is starting out, if they do not have a specific topic which they are passionate about they may end up groping their way through the maze of available subject material. It is difficult at times to nail down just one thing on which to focus. This article contains some tips for writing great article content so that your readers can find it and the search engines will rank it higher.

Delivering Good News in Writing

It’s tough to share bad news, but it can be just as tough to share good news. This article explains how to communicate something upbeat without making mistakes.